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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

We did these 7 things to a SaaS onboarding email sequence, and it tripled paid conversions

In this case study post, you'll see how we rewrote Wistia's SaaS onboarding emails (track 3) to bring in a big ol' lift in paid conversions. Includes before-and-afters.

The post We did these 7 things to a SaaS onboarding email sequence, and it tripled paid conversions appeared first on Copywriting For Start-ups And Marketers.

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Future-Proof Your Marketing with Call to Action Magazine

The marketing landscape changes rapidly, and only marketers who understand the current and ever-changing conditions — then adapt and innovate within them — will be able to see exponential results. In Call to Action Magazine, we’ve curated recommendations from marketing experts for how you can thrive (no matter what algorithm gets changed tomorrow).

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Optimizing Forms: How to increase the perceived value for your customers

A good marketer is aware of the need for a clear value proposition. However, the value proposition must continue at the process level where you ask for a response from your customer.

The post Optimizing Forms: How to increase the perceived value for your customers appeared first on MarketingExperiments.

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These Are the PPC Metrics That Actually Matter

What are the metrics that help you determine whether your PPC campaigns are performing well? Traffic-focused metrics are a great start, but smart marketers know to dig a little deeper and never lose sight of ROI.

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The behind-the-scenes story of how we optimized outdoor advertising that was featured in a USA Today article

You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids. We helped optimize the signs discussed and pictured in that article, and I wanted to share our thinking behind those changes so you can get ideas for applying the Conversion Sequence […]

The post The behind-the-scenes story of how we optimized outdoor advertising that was featured in a USA Today article appeared first on MarketingExperiments.

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How Your PPC Strategy Should Differ on the AdWords Search VS Display Network

You may have mastered the art of advertising on the AdWords Search Network, but not all tactics perform equally on all PPC channels. If the Display Network is uncharted territory for you, here's how you should adjust your PPC strategy to get the results you want.

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