Communicating Value Effectively: Respecting the customer’s right to draw their own conclusions

If you want to stand out in the marketplace, instead of making a claim that you are the best, show your prospective customers that you are the best — with specific, quantifiable facts. Then, let them draw their own conclusions whether you are, indeed, the best at what you do, or not.

The post Communicating Value Effectively: Respecting the customer’s right to draw their own conclusions appeared first on MarketingExperiments.

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"Not everything that can be counted counts, and not everything that counts can be counted."
~ Albert Einstein
 

I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.)

Featuring templates! In this post, see how freelance copywriter Laura Lopuch dramatically grew her business by experimenting with cold emails. Follow her process. Avoid her mistakes. And confidently reach out to those clients you wish would reach out to you.

The post I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.) appeared first on Copywriting For Start-ups And Marketers.

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"I find that the harder I work, the more luck I seem to have."
~ Thomas Jefferson
 

What It Really Takes to Get a 10/10 Facebook Ads Relevance Score

Facebook’s Relevance Score is a measure of whether or not your ad’s demographic target finds your message relevant (and is thus engaging with it). We’ve got some tips to help you get a 10/10 every time — so that you can get your ad in front of more qualified eyeballs.
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"Glory is fleeting, but obscurity is forever."
~ Napoleon Bonaparte
 

Clarifying Your Marketing Objective: The danger of asking “how?” too soon

In an earlier Quick Win Clinic, Flint McGlaughlin talked about the importance of determining a clear objective for your webpage. But where does the marketer go from there? The next step is to determine the most effective way to accomplish your objective.

The post Clarifying Your Marketing Objective: The danger of asking “how?” too soon appeared first on MarketingExperiments.

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"The only difference between me and a madman is that I'm not mad."
~ Salvador Dali
 

Marketing is Not About Making Claims; it’s About Fostering Conclusions

People are still people. We are mostly reasonable. We hear arguments and we can change our minds. But when we hear someone making braggadocios claims, rather than trying to rationally win us over, we are naturally repulsed. Your customers are the same way. And when we foster the right conclusions in their mind about us using facts, data, and tangible evidence, we will inevitably feel better about our marketing, and make more money in the process.

The post Marketing is Not About Making Claims; it’s About Fostering Conclusions appeared first on MarketingExperiments.

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"I find that the harder I work, the more luck I seem to have."
~ Thomas Jefferson
 

How to Create More Actionable PPC Reports (That’ll Improve Your Landing Page Strategy, Too)

You want your PPC reports to provide takeaways that you can use to optimize your campaigns (and your landing pages, too). Here are a few measures you can take, together or on their own, to better understand your campaign performance.
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"Patriot: the person who can holler the loudest without knowing what he is hollering about."
~ Mark Twain
 

How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages

Your AdWords campaigns often result in phone call inquiries, which can be especially lucrative because prospects are often already at the bottom of the funnel if they reach out. But without proper tracking in place, you’ll never know whether calls are actually resulting in sales. Luckily, there’s a solution — and it can tell you which ads, landing pages and keywords and working best.
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"Glory is fleeting, but obscurity is forever."
~ Napoleon Bonaparte
 

10 Tried and True Tactics for Getting Your First Coaching Client

You’ve seen their posts on social media… Bloggers boasting about their multiple six-figure coaching businesses, telling you how much they love their work, their clients, and their lives. They tell the tales of their premium coaching packages and the waiting list of clients eager to whip out their credit card. It seems like an awesome(…)
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"Do, or do not. There is no 'try'."
~ Master Yoda
 

Internet Success Meme – a Short Outline

When you’re not watching TV, you’re surfing the net, whenever you’re not on the internet, you’re reading newspapers, whenever you are not reading anything, you’re listening to something. A great issue is happening on the web. So in reality, there is absolutely no very clear method to become famous on the world wide web. It, […]
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"Glory is fleeting, but obscurity is forever."
~ Napoleon Bonaparte
 

How PPC Agency ParaCore Used Clever Account Management to Save a Client $30k in Ad Spend

PPC Agency Paracore saved their client $30k in ad spend and reduced their cost per lead by over 40%. Their secret weapon? They had two, actually: Unbounce’s Dynamic Text Replacement and call tracking via CallRail. Check out their story.
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"The only difference between me and a madman is that I'm not mad."
~ Salvador Dali