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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

7 Lessons for Testing with Limited Data and Resources

The BIG WIN in our marketing experimentation, whether it is conversions, revenue, leads, etc., never seems to come quick enough. I’ve been there with you. However, after running 33+ tests in 18 months with our team, I can testify there are simple lessons and tools to help you optimize your marketing campaigns. Here is a list ...

The post 7 Lessons for Testing with Limited Data and Resources appeared first on MarketingExperiments.

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Don’t Settle. Build the Marketing Campaigns of Your Dreams Without a Line of Code

If you're anything like our Director of Campaign Strategy, Corey Dilley, you're an idealist. You map out the best possible campaign flow, then worry about technical limitations, which are definitely a thing, and can ruin great ideas. The good news is Corey's found a way to avoid reliance on developers and still produce impressive marketing that raises the bar.

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Improve Your Quality Score From Ad to Landing Page: A Former-Googler Tells All

AdWords Quality Score is mysterious, but recent updates are giving us more insight into how the number is calculated. In this post, an former Googler from the AdWords team shares his insider knowledge about how QS works, and how landing pages can help you improve it.

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Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier

The average marketer uses a whopping 12 to 31 tools to build campaigns — but making sure these apps and tools communicate is often where things get messy. This is why Unbounce is launching a new integration with Zapier so you can send your lead data to 60+ apps instantly, eliminating menial work and allowing you to get back to the work that really drives your business.

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How a nonprofit leveraged a Value Proposition Workshop to see a 136% increase in conversions

Our Partners at the Willow Creek Association conducted a Value Proposition Workshop for their Global Leadership Summit, and they gained a 136% increase in conversions and 1,182 additional registrations.

The post How a nonprofit leveraged a Value Proposition Workshop to see a 136% increase in conversions appeared first on MarketingExperiments.

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Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look

Google is taking note of companies that are committed to solving people's problems, and companies that are leaving people disappointed. Learn how the search engine is leaving you clues that can help you become a better SEO — and a better marketer in general.

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