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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Most Popular MarketingExperiments Articles of 2018

Here are your marketing peers’ favorite articles from 2018, including a look at copywriting changes with large impact, optimizing for non-material costs and more

The post Most Popular MarketingExperiments Articles of 2018 appeared first on MarketingExperiments.

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7 Membership Sites that Make $100K+ Per Year (Real Examples)

Chances are, you’ve heard about people starting membership sites and making buckets of money. Maybe you’re a little skeptical, and rightfully so. We all know better than to believe everything we read on the Internet. But here’s the real question: Should YOU start a membership site? Could YOU realistically expect to make any money? And(...)

The post 7 Membership Sites that Make $100K+ Per Year (Real Examples) appeared first on Smart Blogger.

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Quick Ways to Make Your Google Ads Stand Out from the Competition

Standing out in the competitive landscape of Google Ads can be a huge challenge for advertisers. Here are the features that the pros use to add a little more oomph to their ads.

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7 Page Speed Stats Every Marketer Should Know

If you do one thing for your web pages in 2019, y'gotta make them load faster. Not convinced? Today we've rounded up a few stats that might change your mind. Beyond Google's clear signals, see why speed is more important now than ever.

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Designing Hypotheses that Win: A four-step framework for gaining customer wisdom and generating marketing results

By transforming marketing ideas into hypotheses, we orient our test to learn about our customer rather than merely trying out an idea. Here is a 4-step framework for creating a hypothesis, along with good and bad examples.

The post Designing Hypotheses that Win: A four-step framework for gaining customer wisdom and generating marketing results appeared first on MarketingExperiments.

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Low-Hanging Fruit for the Holiday Season: Four simple marketing changes with significant impact

The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your offer.

The post Low-Hanging Fruit for the Holiday Season: Four simple marketing changes with significant impact appeared first on MarketingExperiments.

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Product List

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