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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

New to the Unbounce Builder: 10 Data-Backed, Industry-Specific Landing Page Templates

Unbounce just added 10 data-backed, industry-specific landing page templates to our builder. In this post, we give you a sneak peek at some of our favorites, along with some data-informed copywriting advice for each industry.

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Communicating Value Effectively: Respecting the customer’s right to draw their own conclusions

If you want to stand out in the marketplace, instead of making a claim that you are the best, show your prospective customers that you are the best — with specific, quantifiable facts. Then, let them draw their own conclusions whether you are, indeed, the best at what you do, or not.

The post Communicating Value Effectively: Respecting the customer’s right to draw their own conclusions appeared first on MarketingExperiments.

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I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.)

Featuring templates! In this post, see how freelance copywriter Laura Lopuch dramatically grew her business by experimenting with cold emails. Follow her process. Avoid her mistakes. And confidently reach out to those clients you wish would reach out to you.

The post I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.) appeared first on Copywriting For Start-ups And Marketers.

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What It Really Takes to Get a 10/10 Facebook Ads Relevance Score

Facebook's Relevance Score is a measure of whether or not your ad's demographic target finds your message relevant (and is thus engaging with it). We've got some tips to help you get a 10/10 every time — so that you can get your ad in front of more qualified eyeballs.

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Clarifying Your Marketing Objective: The danger of asking “how?” too soon

In an earlier Quick Win Clinic, Flint McGlaughlin talked about the importance of determining a clear objective for your webpage. But where does the marketer go from there? The next step is to determine the most effective way to accomplish your objective.

The post Clarifying Your Marketing Objective: The danger of asking “how?” too soon appeared first on MarketingExperiments.

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Marketing is Not About Making Claims; it’s About Fostering Conclusions

People are still people. We are mostly reasonable. We hear arguments and we can change our minds. But when we hear someone making braggadocios claims, rather than trying to rationally win us over, we are naturally repulsed. Your customers are the same way. And when we foster the right conclusions in their mind about us using facts, data, and tangible evidence, we will inevitably feel better about our marketing, and make more money in the process.

The post Marketing is Not About Making Claims; it’s About Fostering Conclusions appeared first on MarketingExperiments.

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Product List

|b9d029f77b0ce82711c2167bff5b9af1|   Share 1 2 3 … 7 8 9   Share |41a3a8deb7119f33153cfa7f98d284f8| |98cec502450efd8079b5973a4b8ac056| The surprisingly simple way to lose weight fast and get into the best shape of your life – permanently This book clearly outlines a complete and permanent solution It’s a scientifically based and nutritionally sound way ...

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