You use opt-in boxes and pop-ups to grow your list. But are you missing out on converting more visitors to subscribers by focusing entirely on the opt-in? Have you considered testing pop-ups featuring opt-out buttons as well? If not, read this to see why every lead-capture pop-up box needs an opt-in and opt-out button.
The post Choices, Consequences and the Reason Every Pop-Up Box Needs 2 Buttons: Opt In, and Opt Out appeared first on .Read More »