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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools

How does Adobe define bounce rate? What’s the difference between exit and bounce rate? And how can these numbers be meaningfully used to better serve customers and ultimately improve results? Let’s take a closer look at some of the numbers you see in your digital marketing analytics platform to help answer this question.

The post A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools appeared first on MarketingExperiments.

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A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers

Is it possible to design the perfect popup? One so fiercely potent that people just can’t refuse to convert? The answer is YES, if you use my blueprint for the perfect popup design. Actually, perhaps it's a strong maybe, rather than a hard yes. It's not easy to be perfect, but these blueprints will certainly help you.

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Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization

We’ve all been there before. You go online to order something from a well-known brand but can’t figure out how to navigate the site. You push through, even though you want to click away, because you know they have a great product and you can’t get it anywhere else. Your motivation to buy is already […]

The post Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization appeared first on MarketingExperiments.

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“Maybe Later” – A New Interaction Model for Ecommerce Entrance Popups

Many ecommerce stores use entrance popups to deliver discounts and special offers. "Maybe Later" is an exciting new idea, where you offer a third option (Yes/No/Maybe Later), which transitions to a persistent sticky bar that follows visitors around the website in a subtle way until they are ready to take advantage of the offer. It's a great way to increase popup conversions for your online store.

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How to Start a Blog in 2018: New Method That’s 20X Faster

What if I told you there’s a new way to start a blog that’s 20X faster, requires no software or technical expertise, and costs absolutely nothing up front? You’d think there must be some hidden catch, right? But there’s not. It’s totally real. In this post, I’m going to walk you through the newest method(...)

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Why are You Neglecting the Highest-Traffic Lowest-Converting Page on Your Website?

There's a good chance that you have some very high organic traffic pages on your website that have zero conversion goals. Read about how I found Unbounce's most under-utilized high-traffic page, and what I did with it.

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Product List

|b9d029f77b0ce82711c2167bff5b9af1|   Share 1 2 3 … 7 8 9   Share |41a3a8deb7119f33153cfa7f98d284f8| |98cec502450efd8079b5973a4b8ac056| The surprisingly simple way to lose weight fast and get into the best shape of your life – permanently This book clearly outlines a complete and permanent solution It’s a scientifically based and nutritionally sound way ...

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