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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

The Paid Media Cube: A Framework to Clarify and Communicate Your PPC Strategy

Manage paid media for your marketing team? Your stakeholders often only see your hefty budget, leaving you under pressure to perform. No matter how complex your PPC strategy—you need to articulate it clearly. See how the Paid Media Cube framework can help.

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Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it

In this Quick Win Clinic, we see a page that has several positive factors going for it. Our attention is captured. But just as the conversation gets rolling, it seems to end and we are left hanging, even a little confused. Watch the video to see where the mistake was made and get some free advice on how to keep the conversation going with your customers

The post Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it appeared first on MarketingExperiments.

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How to Write a Bio that Convinces Readers You’re Their Personal Superhero

Writing a bio is hard. You have to knock ’em dead with two or three dazzling sentences that show you’re a likable, credible, and accomplished expert. When readers read your bio, they must believe you’re the answer to their prayers — the superhero they’ve been waiting for, that will swoop in and solve that big(...)

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Form Optimization: The importance of communicating value before making the “ask”

If you want to maximize your revenue, it's not enough to optimize your landing page; you should ensure form pages reinforce your value proposition, minimize unnecessary friction and alleviate customer anxiety.

The post Form Optimization: The importance of communicating value before making the “ask” appeared first on MarketingExperiments.

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4 Ways to Use Typefaces on Your Landing Page to Elevate Your Brand

Create a hierarchy, evoke emotion, or even break the rules (with purpose). There's a whole range of ways to use fonts, and it's especially crucial on landing pages, which need to match the branding of your main website. In today's post, see tips on how to use typefaces effectively in your marketing, straight from Unbounce's designers.

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Get Better Landing Pages for AdWords with 3 Techniques to Try Today

As an AdWords account manager, you have ultimate control over ads, but not always the equally important landing pages. Today we share 3 specific things you can do to alter performance directly and influence your designer, clients, or team to improve landing pages for AdWords.

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