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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Get a Glimpse into the Future of PPC From Microsoft’s Senior Manager of Global Engagement

Named the #1 most influential PPC expert in the world by PPC Hero in 2016, Microsoft's Purna Virji is on the forefront of what the future could look like for marketers (including how AI will play a part). Watch or read our Q&A to see what Purna says is the best tip for PPC success in 2018, and her take on the biggest mistake she sees on landing pages paired with search ads.

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7 Ironclad Reasons to Podcast (Even If You Hate the Sound of Your Own Voice)

Look, I get it… You hate the sound of your own voice. You’re unfamiliar with the tech. And you feel much more comfortable typing than you do talking into a mic. So you may feel hesitant to start your own podcast. Maybe you even feel intimidated by the prospect. But you should do it anyway.(...)

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“But who’s gonna write it?” 6 methods to find your business’s next top-notch freelance writer

Content is king. But you got a million + things on your list and a stellar article takes time. What you need is a high-quality freelance writer. Here's your step-by-step on finding one.

The post “But who’s gonna write it?” 6 methods to find your business’s next top-notch freelance writer appeared first on Copywriting for startups and marketers.

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Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion

This website has expounded before on the many different ways our Conversion Sequence Heuristic can be applied to any aspect of a funnel, but I’d like to take some time to explain how it can be applied to verbal conversations with the customer.

The post Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion appeared first on MarketingExperiments.

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3 Ways You Could be Unknowingly Wasting Ad Budget

A paid ad campaign that hasn’t been optimized to eliminate wasted spend is like a ship with leaks in it—destined to sink. And even the best paid media managers can fall into traps, spending more than intended without realizing. In today's post, see three ways you might be throwing away your PPC spend and how to ensure you can turn things around with quick fixes.

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Sharp Suits & Scrappy Marketing: How Indochino Crafted a Tailor-made Digital Strategy with Unbounce

Revolutionary apparel brand Indochino outfits thousands of men with quality, made-to-measure suits, and has seen over 50% growth in retail year over year since 2015. But did you know Unbounce landing pages are a big part of their pay-per-click strategy? Today, see what the brand's Director of Acquisition says helped them see more ROI from their Facebook ads.

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