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Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean all the difference in your optimization efforts

Watch this video to discover a strategy that can put you ahead of your competitors by adding an incredible amount of value for your customers.

The post Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean all the difference in your optimization efforts appeared first on MarketingExperiments.

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5 Mind-blowing Use Cases for Website Popups You’ve Never Considered (Includes Augmented Reality)

If you thought website popups were only for discounts and newsletter subscriptions, you're dead wrong. These examples include augmented reality customer postcards, a better SaaS login experience, and a joke of the day popup that will delight your customers.

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Changing On-Page Behavior with Sticky Navigation and Data-Driven Design

Sticky navigation helps people engage more with the content on your page, and I'll show you how to implement the data-driven design framework to get more clicks and more insights from your landing pages and blog posts.

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4 Ways to Use Advanced Triggers & Targeting to Craft Delightful Popups

I think we'd all agree that showing a popup to your visitors on every visit is a bad idea. We can also agree that generic offers and untargeted messaging is a big turnoff. That's where triggers and targeting can make a big difference to the user experience. In this post, I'll show you four really cool ways you can combine trigger and targeting rules to craft delightful popup interaction designs.

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WP Super Cache Made Easy: A Step-By-Step Guide to Speeding Up Your Site

You want your website’s visitors to have the best experience possible, right? Well, then you better not keep them waiting. Slow-loading pages are one of the biggest frustrations people experience online. In fact, having slow page loads can affect everything from how many people view your site and where you rank in Google to how(...)

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Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC, Automation, AI, and Strategy

We're 23 days into the year and you might already feel like your team's working in overdrive to (maybe) secure only half the leads and signups you used to. Between high CPCs, machine learning, and hyper-targeting — marketing's only gotten harder. Which is why we're hosting Marketing Optimization Week featuring four FREE days of tactical advice from world-class marketers. See the speakers from Drift, Microsoft, Zapier and more.

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