If you’re a digital marketer then you’ve likely heard of (and probably even nerded out over) conversion rate optimization (CRO) — Google Trends suggests that it’s a topic that’s only getting hotter by the year:
But with increasing interest comes an increasing number of unanswered questions like:
How do I create a process for conversion rate optimization? What are the best tools to use for CRO? And how should I score and prioritize my experiments?
Don’t you wish you had your own Tim Gunn-esque figure with years of wisdom to answer all your burning questions (and call you out when you’re doing something that could be costing you marketing dollars)?
Well, you’re in luck. Because as interest in CRO grows, so too does the expertise of heavyweights in the field. Y’know, the people who were doing conversion rate optimization before you were even googling it.
- Oli Gardner, Unbounce
- Rand Fishkin, Moz
- Pam Vaughan, HubSpot
- Michael Aagaard, also Unbounce
- Peep Laja, ConversionXL
- Larry Kim, WordStream
Join in live on June 1 at 12 PM EST, or sign up and get the recording emailed to you as soon as it’s available.
~ Thomas Jefferson