The moment prospects decide to engage with your webpage, they begin to communicate with you — your webpage is a conversation. It is our job as marketers to get into the conversation and speak to those prospects the right way.
When designing a page, choose words and images wisely. The quality of the conversation your webpage fosters determines a prospect’s next steps. Are they confused, looking for clarity and meaning and not finding any on your landing page? These prospects are leaving your page in droves.
The only way to prevent this is to make sure the first few inches of your page clearly communicate your value proposition — the ultimate reason why prospects should stop and engage with you before any other company. This will prevent them from having to make meaning of the page themselves.
In this Quick Win Clinic, Flint McLaughlin optimizes the Vestian homepage, which does many things right but, ultimately, fails to facilitate strong dialogue with customers due to its lack of a value proposition and confusing images.
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those i... read more
by Doris Kearns Goodwin (Author), Beau Bridges (Narrator), David Morse (Narrator), Jay O. Sanders (Narrator), Richard Thomas (Narrator), Doris Kearns Goodwin - introduction/epilogue (Narrator), Simon & Schuster Audio (Publisher) (107) Buy new: $28.34$26.95
In this culmination of five decades of acclaimed studies in presidential history, Pulitzer Prize-winning author Doris Kearns Goodwin offers an illuminating exploration into the early development, growth, and exercise of leadership.
Are leaders born... read more
***A National Bestseller***One of the Best Books of 2018: NPR • New York Times Book Review, Inc. • TIME • Wall Street Journal • Washington Post "Chilling…Reads like a West Coast version of All the President’s Men." —The New York Times Book ReviewThe ... read more
With his unmistakable rhymes and signature illustration style, Dr. Seuss creates a classic picture-book ode to aging in You're Only Old Once! On a visit to "the Golden Years Clinic on Century Square for Spleen Readjustment and Muffler Repair," reader... read more
Imagine you’re sitting in a lounge chair on the beach, staring out over the glittering sea, the ocean breeze ruffling your hair, listening to the slow, steady rhythm of the waves. It’s peaceful. Perfect for thinking. And so you do, scribbling down your thoughts with one hand and drinking a martini with the other. You’re(...)