It took me a while to figure out the one significant difference between being a writer and being a content marketer. But that one, teeny-tiny difference is actually huge. In fact, it may very well be the key to a successful content marketing strategy.
Spoiler alert: it’s data.
A true content marketer knows not only how to hook you with carefully crafted prose, but also how to measure the success of said prose and then iterate on it.
But figuring out what to measure can be tricky. Which is why we’re sharing with you 29 Essential Content Marketing Metrics, a brilliantly designed infographic by content marketing and curation software Curata.
Have anything to add? Let us know in the comments!
"The only difference between me and a madman is that I'm not mad." ~ Salvador Dali
by Garrett J. White (Author, Narrator), Next Century Publishing (Publisher) (561) Buy new: $6.95$5.95
Men are lost. Men are alone. Men are confused.
Men are desperately attempting to answer what appears to be a very simple question being asked by the women closest to them: What is wrong with you? Why don't you just be the man?
As much as I wanted to... read more
“Ray Dalio’s excellent study provides an innovative way of thinking about debt crises and the policy response.” - Ben Bernanke“Ray Dalio’s book is must reading for anyone who aspires to prevent or manage through the next financial crisis.” - Larry Su... read more
#1 New York Times Best SellerNamed a Best Book of 2017 by Barnes & Noble and Amazon From Facebook’s COO and Wharton’s top-rated professor, the #1 New York Times best-selling authors of Lean In and Originals: a powerful, inspiring, and practical b... read more
by Charles Duhigg (Author), Mike Chamberlain (Narrator), Random House Audio (Publisher) (4687) Buy new: $28.00$23.95152 used & new from $23.95
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundament... read more
This year Google's got a need for speed. They've made pagespeed an official mobile ranking factor, and support the AMP (Accelerated Mobile Pages) project. See what this means for you, and how to start building faster pages.