Will it all be worth it?
You can’t help wondering sometimes.
Every spare minute, you’re glued to your computer, reading, writing, doing all you can to grow your blog and build your audience — all on the shaky promise that someday your efforts will pay off.
Well, hang in there, my friend. Because you never know what kinds of opportunities your blog can bring you.
And they might take time, but for all you know, they might be right around the corner.
To prove it, I asked 26 of my blogging friends to share the coolest, craziest opportunities their blogs made happen in their early days — that is, before they amassed a huge following and made tens of thousands of dollars off their blog.
Ready to dive in?
One of the “craziest” opportunities I had happened about a year after starting the blog when I was invited to speak in New Zealand.
It came about because a millionaire who was reading my blog, loved my content and had an idea and sent me an email.
After the event|2da14847f85ed01eba230ff04b3ecac4|
Five years later the company has raised $3 million and is continuing to grow.
That company is Shuttlerock.
We were a winner in Facebook’s 2016 Innovation Spotlight providing a scalable creative solution to unlock the true power of Facebook Advertising.|5f4ec9ecd0c5c70bdcd5f86e39453995|
The coolest opportunity that arose for me as a beginning blogger was being |46cd7df4de06330204d0ba6b7b712366|. I had no clue how to blog, let alone conduct an interview. Since this was some 7 years ago I literally pressed “record” on a tape recorder – I am not kidding – received the call on my land line (resistant to cell phone usage back then) and preserved the interview for transcribing.
I learned a valuable lesson too; be prepared! I asked two canned questions sent to me by his press guy and Nik told me he was bored of the same old questions as this was his 10th interview of the day. Because I spent 20 minutes researching him earlier that day I nimbly shifted and asked probing, interesting questions that made for a great interview.|526b598cf3b6e7a0ea4077f1a6edef5c|
In my early days of blogging, |b8ea37870c981779012527def2c0c2f3|.
It was a whirlwind visit and I learned that I don’t like sponsored trips (too much expectation on behalf of the sponsor, even when they say otherwise…), but I was still grateful for the experience.|42455a43872276ab68f7b4f2339c164d|
The craziest opportunity that arose from blogging was that I ended up |da0d14d3b77c667861dd85951124e52f| Here’s how it happened:
Firepole Marketing (now Mirasee) was just a tiny blog with less than 1,000 subscribers, when I had the opportunity to guest blog on Copyblogger. My post was “38 Critical Books Every Blogger Needs to Read.” Number 12 on the list was The Art of the Start by Guy Kawasaki.
It must have caught the attention of Guy and/or his publicist, because a few days later, I received an email from Guy thanking me for including his book. He said he had a new book coming out and offered me a review copy and an interview.
Of course, I seized the opportunity. I spent 15 hours preparing for the interview to make it so good that Guy would want to share it with everybody. Afterwards, I posted the interview on my blog and created a video to promote the book on YouTube. I wrote reviews on Amazon and other bookseller websites—I did everything I could think of to get the word out.
Months later, I invited Guy to contribute to my book, Engagement from Scratch!, and he said yes. And that’s how blogging helped me co-author a book with Guy Kawasaki.|3192bf090aaa068145cc4d7a588358b8|
Blogging quite literally changed my life. Within months of starting my ecommerce blog, A Better Lemonade Stand, I wrote a really long-form piece of content that drove thousands of brand new visitors to my site. One of those visitors was the director of marketing for Shopify. He reached out to me via email and we started to build a relationship.
About a year later, I moved to Toronto. When the director at Shopify heard, |49e99b9a8b439f8c0daf8236e79f8b63| which I jumped on. That position allowed me to reach two million visitors per month through their blog (while still growing my personal blog), write a full length book, and participate in the IPO of Shopify.
I’ve since left Shopify and continue to build A Better Lemonade Stand and several other companies. To think it all began with a single blog post still amazes me.|b01eed5ec9a7301788c6364908e734b3|
Within six months of launching the blog it |6632086c4452480f52d63aff0ad48cb7| by a competition run by Social Media Examiner.
That was pretty amazing for me because I started the blog based in Ireland and I was the only European blog on the list. This rapidly helped me become an influencer in the Social Media Space and generated me significant business.|73e1ba0828e3003dc6aba6a07f536e29|
In 2006, when I had been blogging only a few years and blogs were still somewhat of a novelty, I was contacted by a writer from TIME Magazine. She had found my blog and wanted to interview me for a story she was writing about one of my main topics.
For some reason I didn’t think it could possibly be true, but a few months later |20cbb90b30fca9a0d54905c35949851b| (in March 2007). Unfortunately I wasn’t savvy enough to maximize the exposure, but I did keep in contact with that journalist and enjoyed her friendship for several years.|2ec13d7fefb8b1eede3a23c45faa41d9|
You never know who is reading or following your content. I found out that |740967ded7c8502227da7da7aa29c72f|
This led into getting to meet him for coffee, and ultimately, become an Advanced Review Copy (ARC) reader as well as helping with some of his book marketing projects.|7e76c7d535d92c74a8c013bc0ecc79e2|
Very early on I had the opportunity to be |7f1cc4be20b3e9e923ad2743fb78b5a8| as a guest poster, which wouldn’t have been possible if I hadn’t had the EOFire blog up and running. One of the first was on Think Traffic? (now Fizzle.co), and we were featured there within just one month of having started our own blog.
This first guest post gave us powerful momentum and exposure, which we then used to request to guest post on other big name sites like Social Media Examiner, Copy Blogger, Content Marketing Institute and over twenty others.
Each new guest post opportunity brought with it exposure, more momentum, and most importantly, a very valuable friendship with people I’m proud to still call friends today.|0bf75bf11d02378455a2fc2f6d4cf8e6|
Back in March 2014, I had just started blogging. Basically, it was me, my mom, and literally 261 unique visitors (I checked with Google Analytics just to be accurate).
I’d posted six times, when — out of the digital blue — I got an email about this post, Getting Your Customers to Hold It, Love It, and Give It Money:
I nearly lost my newbie-blogging mind. Of course, I said yes. And somewhat embarrassed myself by asking for a link:
“This is for a book project, so the linking is tough — but I’ll give you lots of love otherwise,” was Ann’s kind response.
Three months later, I’d secured my very first guest post at Copyblogger and I knew enough — just enough — to immediately turn around and pitch Ann on a MarketingProfs guest post. I composed a full article, sent it off, and was in. Everything I’ve done over the last three years has been built on that foundation. And I owe it all to one nice lady who stumbled on my blog when I had no business getting visitors of her clout (or visitors at all for that matter).|6ee105978757f46122d83791cee2401b|
About six months after starting my blog, I wrote a post about quitting my job as a financial analyst. I had no idea what I was going to do after that, but I knew I was ready for something different.
The following week I received an email from a reader congratulating me on taking the leap, and telling me that he was looking to bring an intern out to Asia to help him with the online marketing for his company. I’d work part time and he would pay my basic living expenses, while teaching me the ins and outs of the digital world.
Six weeks later, I was |cf323cba884b1cdf191af09fa0246a25| – and it would set the foundation for my life and business for years to come. I haven’t had a real job since.
It never would have happened had I not started the blog, and positioned myself for a big opportunity to come my way.|b5fb66e9578fd307da90d74083a01adc|
Back when I got started, I had NO clue what I was doing.
I wasn’t sure what worked and what didn’t. Sure, through programs like Serious Bloggers Only I knew what sorts of posts got results, but I still felt uncertain about putting anything out there. What was the point, really? What if I was just wasting my time on this blogging thing? A nagging voice inside my head told me I would end up empty handed without anything to show for it…
That’s why it felt amazing when one of my first posts got tons of shares and comments. But the best part? |797efb5df3b14a3018b2395a844188c0| And that same post went on to win the title of “Most Epic Post” in a contest here on Smart Blogger (Boost Blog Traffic back then).
That’s the moment I understood exactly how powerful blogging can be. You can get noticed by anyone and you can open doors that right now seem firmly shut.
Apart from this, blogging has made such a difference in my life. |450627fec2520ebf0c255fb907fbafeb| — that NEVER happens offline (for some reason, people’s eyes glaze over whenever I try to start a discussion about a content idea I just heard about). I’ve gotten job offers in big part thanks to my blogging experience and I started my freelance career because of it.|8a320b5dd03d589b2b72e67e45bd964f|
When you are just getting started, you don’t really expect anything crazy to happen. But sometimes you get a big surprise!
One of the things I did when starting out was to create a post featuring all the influencers in the blogging and social media scene. |89b18a04c8d769045dd84485f5f02ad3| After all, it was a post with the sole purpose of highlighting these influencers (and letting them know of course :>).
Now, having connected with these influencers, I had the opportunity to take it a step further. I started inviting a lot of them on my brand spanking new podcast. Of course, I did not expect many of the bigger names to say yes. Surprisingly, I got quite a few big bloggers on the show, including some who were very reluctant to put themselves out there (not everyone is a lover of the microphone you know :>). |f0aa02270d715e6b234f37c03b998d84| No, not Seth Godin, but still, for a complete beginner not bad I think!
What blew me away is that getting in contact with people you look up to is not as hard as it seems (if they don’t have an assistant answering their mails :>). Don’t forget, they were exactly where you are not too long ago. And most are more than happy to help out a newbie! Give it a shot.|fbff3b9172faea692f2f2b0d5b1c0dcc|
Blogging is a great way to showcase your expertise and expand your network. I learned this when, back in 2009, |95794f5333a84848e806ac1407563fd6| The guys from Voice of America (the official external US broadcaster) were planning to launch a new site, and they wanted to learn what would be the best ways to optimize and promote it. It was a very interesting experience, and certainly a nice touch to my CV!
Practically speaking, this happened because I wrote a lot of content on related topics (website optimization, SEO, content marketing, website promotion), and that content got linked from other bloggers and site owners, and eventually it ranked well on Google. Then when the guys from VOA started doing some research they came across my stuff, liked it, and decided to get in touch.|e6855351210cb915fbf9908d0265834b|
One of the craziest opportunities I received when I started out was not only|81823f4dbced8b3317ee3cfed21ee453| but also |db8c1997faa91a52c13367e34300b5d3|.
It was scary but I took the plunge and did the training for them and got paid for it as well. This was when my blog was barely six months old. I’ve always believed in guest posting but its benefits reach far wider than just getting traffic and growing your list. It gets you exposure, introduces you to a new audience and paves the way for other opportunities like it did in my case!|2e537baeae71f303d386d7f3bad2d40b|
Well I got the opportunity to |4f5a58a638aefe4edc181cd91d9a2b92| The opportunity arose when I was invited on a podcast with my now partner Mark, who read my blog, only a few months after I started it.
After the podcast was published he reached back out to me and we discussed some ideas we had for building marketing tools in the space. We decided it made sense to work together on it. That was three years ago, and NinjaOutreach is doing over half a million dollars a year now.|97c7c04a38dae7eeb02b5a21bafb919d|
I can’t put this down to any one situation! Ever since we started the Foundr blog this |67857f14cd3e02af1a3b355e0e3b72fd| and with this we’ve also been able to connect with some amazing entrepreneurs in our community which has been an extremely rewarding experience.|3a0ff477ae02da679c81b23b697bb176|
The craziest opportunity that arose from blogging was being invited to speak at my first live class. I had been blogging for about six months when |69c0a9f75b44b333c8b85127bb3d884f| They had found my name through another local business I had worked with in the past and found their way to my blog. I had just posted about “Charging What You’re Worth” and they loved the post so much they asked me to present on the same topic live, in front of their whole local chapter.
There was a whole catered dinner, wine and beverages, and a room full of local entrepreneurs waiting to hear what I had to say. I was so crazy nervous but excited. |80bfa04795c34765b3ac3b07b469c14d| My business was so new at that point, I didn’t have much of a portfolio, and my small social following was pretty slim, but I had a pretty extensive business blog, and that was what convinced them that I was the perfect speaker for them.|2781b9004629a3adbbebb3fa52c489d3|
When I first started blogging I came across a new internet marketing method with Shopify. I ended up writing about it on my blog and uploading a Video to Youtube. To my surprise this became a great opportunity and the opportunity grew my blog from around 1,000 visits a month to over 25,000.
This is the single biggest thing that grew my blog and I seized every moment of it. |ef0aa35a8e182df282f4e3b7da17a8d1| because people had doubts and talked negatively about it. That negativity grew my email list to 35,000 and Youtube to 30,000 subscribers in a year. I also launched a private Facebook Group four months ago that quickly grew to 15,000 members and counting.
The blog post that was shared and talked about now has over 400 comments with the video having over 300,000 views. Some might not call this the perfect opportunity, however controversy is used on a daily basis for advertising and any publicity is good publicity.|542676094f130530568f41b67cb7cb54|
When you put yourself out there in any industry and start to gain a following and audience, new opportunities are going to come up all the time. I’ve learned to not get excited by any of them, as only a very small percentage will actually come together. However, when they do, it’s pretty cool!
One such example was when Michael Bayer contacted me through email and asked if I’d like to be |57cc225189f2ab92c34a80c103128b84| At the time I said yes… but always fully aware opportunities and emails similar to these come in every day and usually result in nothing.
Long story short, Michael was able to pull it all together and release the film! We had a nice premiere party in Hollywood, CA and it was pretty cool! Definitely a fun and exciting opportunity that never would have happened if I didn’t start ZacJohnson.com.|1b8fcb2566feac472b7eea5ab64a0246|
I would have to say that the craziest opportunity to come from blogging as I was getting started was the opportunity to be |47bc907e3b6cdf78192d1e532a69b3ac|
I’m generally a pretty shy person so it felt a little strange to have that kind of spotlight on me. However, I think for a lot of people that’s what blogging is all about: finding your voice and sharing that with the world.
I am proud to share that message with people and also to help so many people establish blogs of their own!|0ae5d897a9d3ab4e0cd27d93babdca3c|
The craziest thing that happened to me as I first got into blogging was in 2008, after blogging for just a few months, I connected with another blogger who had been doing it for years for the organization he ran. We started emailing back and forth, and once, when he was going to be traveling in my city, we met and |07fb1e99dde968f55bae3383833644d9|
A few years later, I was traveling through his city, helping him with a book he was working on, and I saw his daughter again. |33c22f36b04d1bf6d668219ef52596f7||9ba66dd6720055b0207fc54abdb2ac0b|
There are a lot of crazy opportunities that have happened thanks to blogging.
Let me mention two of them:
2. I got headhunted by Noah Kagan (I graciously turned him down, since I wanted to focus on building my own business).|5bc613a89fcdc4b3ff945436ecc52499|
|2510329c7362626f43725d7076ee79fa| right after I started blogging.
A few months after I started to write about my experiences running side projects, I applied for a job as a content marketer for the business classes at CreativeLive—the online education company. Thanks to the fact that I had already been blogging for myself about business related topics and essentially doing everything the content marketing job would entail, I got the gig and overnight started working with some of the most prominent names in the business world, helping them to create content and market their classes.
By going after a day job that put me in close proximity to the most influential people in my industry, I’ve since been able to grow these relationships and they’ve led me to do things like become a contributor on Forbes, land interviews with people like Pat Flynn and to launch my own consulting business. Blogging is all about relationships—go out of your way to forge meaningful ones that’ll help you progress within your industry.|81674806baa1c7d9ea085f7856a79f02|
The craziest opportunity that came from blogging was the chance to speak at my local TEDx event. I was about a year into writing the Side Hustle Nation blog when I was accepted as a speaker, and without any relevant public speaking experience I could point to, I think it was the blog (and Side Hustle Show podcast) that tipped the scales in my favor.
I was incredibly nervous leading up to the event, but it was an awesome “bucket list” experience and a chance to step out of my comfort zone in a big way. Plus it forced me to refine my message into a (hopefully) coherent and concise talk. I went through a half dozen different drafts and rehearsed like crazy before the big day, but the talk ended up receiving a standing ovation and has now been viewed almost 10,000 times on YouTube.|ba69e516ce1a0f65640c8ec4af0dc92c|
My first ever client was Visit Jordan for a video campaign where|bef82f0a136e508385d90e91c229732b|
I’d always been passionate about videography, so it was an incredible opportunity and I was humbled that a tourism board had such faith in me despite only having just gotten started as a “blogger.” I learned early on that my audience and influence was only one aspect of my worth, but that my content also had value!|87b62d509ad65de29ee220cffe7e38ac|
I know those pesky doubts are hard to shake sometimes. I know sometimes you feel like your day will never come; like you’re just wasting time and you might as well quit.
But let these stories inspire you to hang in there.
Blogging can (and often does) pay off in big and unexpected ways.
It is worth it.
So keep reading, keep writing, and (this is important) keep honing your skills.
Keep growing your blog and audience, and opportunities will find you.
Your turn will come.
And it might be right around the corner.
~ Thomas Jefferson