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"The only difference between me and a madman is that I'm not mad."
~ Salvador Dali

About Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

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Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing

Marketing experimentation and A/B testing are extremely powerful tools for digital marketing optimization. However, the customer-first science principles behind them don’t have to be limited to digital environments. In this article, we explore how we used the same scientific principles to improve conversion in a call center.

The post Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing appeared first on MarketingExperiments.

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