Home / E-Marketing News / 14 Times In Business You Should A/B Test [INFOGRAPHIC]

14 Times In Business You Should A/B Test [INFOGRAPHIC]

People are funny — they often have a tendency to confuse their opinions with legitimate facts (myself included). This is true IRL and this is true in business.

Have you ever heard some iteration of this? “We’ll get way more conversions if we make the button orange — I read somewhere that the button has to be orange.” Or what about this one? “People hate pop-ups. You should never use pop-ups.”

Sometimes our biases get in the way of uncovering the truth, which is why it’s so important to test, test, TEST. Yep, A/B testing is the only way you can truly know whether the hunch — or better yet, your hypothesis — is true.

The infographic below by A/B testing software company VWO highlights a few opportunities for testing. Yes, it’s a tad tongue in cheek, but the underlying message is this: If you have a hunch, build your hypothesis around that hunch and test it. Only then will you truly know whether your hunch is valid or whether you’ve fallen victim to your own biases.

14


Embed this infographic on your site

Click Here For Original Source Of The Article

Ads by WOW Trk
"Do, or do not. There is no 'try'."
~ Master Yoda

About Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check Also

What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith

Mari Smith, “Queen of Facebook” and Forbes' #4 "Top Social Media Power Influencer,” gives the scoop on how to make your next Facebook campaign a success. In this interview, you’ll learn about crucial missed opportunities in Facebook advertising along with how to prepare for what’s coming down the pipeline. (P.S Make sure to catch Mari’s keynote at Unbounce’s Call to Action Conference in June — blog readers get 15% off tickets until May 25th).

css.php